Paul Donofrio: NDP Candidate. Rob Ford Supporter. Social Media Cautionary Tale.

Yesterday, I wrote about how the PC candidate in Kitchener-Waterloo, Tracey Weiler, has been running away from the PC leader Tim Hudak. In the riding of Vaughan, the ONDP and their leader Andrea Horwath, the opposite has been the case. Paul Donofrio, the ONDP candidate, has been completely ignored by his party. When he was nominated on August 10th the ONDP did a short, boilerplate press release. Since then, there has been hardly a peep about Mr. Donofrio out of the ONDP.

Paul Donofrio is a classic perennial candidate. He ran for City Council, and lost. He ran for mayor of Vaughan, and lost. And he ran in Vaughan during the 2011 election, and lost.

The point I want to make is not only that the NDP are not competitive in both by-elections (the PCs aren’t either, the Ontario Liberals are the only party competitive in both Kitchener-Waterloo and Vaughan.) Donofrio offers an important political social media lesson for us all. His twitter account is effectively inactive (he has tweeted 4 times since the 2011 election.) His tweets from over the last 2-and-a-bit years include non sequiturs, lots of ALL CAPS, dead links and some interesting opinions (see below.) When a candidate signs up for twitter (or any social media platform) and doesn’t know what they are doing/has no social media communications team behind them, their dead account will linger online forever. The lesson: you don’t have to get twitter just because other people have twitter. If a candidate gets twitter, make sure that they have a good team behind them and take down the account after the election if the candidate is planning on running again.

Getting back to Mr. Donofrio. Perhaps the NDP doesn’t want to draw attention to some of Mr. Donofrio’s previously held political positions. The website from his mayoral run is still up: http://www.pauldonofrio.com/ and his endorsement of Toronto Mayoral candidate Rob Ford on twitter is still up:

The next day he retweeted a Rob Ford GOTV tweet*:

“WAIT, WHAT?” you may ask. An NDP candidate endorsed Toronto’s regressive mayor? He most certainly did. Now, this shouldn’t really come as a surprise to anyone. Andrea Horwarth and the Ontario NDP regularly take regressive positions because they have populist appeal (just like Rob Ford.) Andrea Horwath voted against the Clear Energy Act, the Clean Water Act and the Cosmetic Pesticides Ban.** The ONDP’s HST policy would lead to a large tax cut for big polluters. Since the 2011 election the ONDP have advocated an auto insurance scheme that would raise rates for safe drivers and lower them for dangerous drivers.***

This does raise some serious questions for Andrea Horwath and the ONDP:

Does Paul Donofrio still support Mayor Ford? How would Mr. Donofrio have voted on the PC’s motion in support of subways in Ontario? How does the ONDP reconcile their candidate’s views with the views of the ONDP?

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* Click on each picture for a link to each tweet. You can visit Paul Donofrio’s twitter page here: https://twitter.com/PAULDONOFRIONDP
** I am a big fan of bees. They gives us all of our non-wheat/rice/corn food with their pollination. The Cosmetic Pesticides Ban is a great piece of pro-bee public policy.
*** It was denounced by Andrew W. Murie, Ceo of MADD Canada: “[T]he Bill will force responsible drivers to subsidize the insurance premiums of dangerous drivers… In our view, the Bill sends all the wrong messages, punishes responsible drivers, rewards dangerous drivers, and will increase the risk to Ontario road-users.”
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One response to “Paul Donofrio: NDP Candidate. Rob Ford Supporter. Social Media Cautionary Tale.

  1. Thais is an great article. You wrote on good topics. You wrote on social media and it’s features. I appreciate your writing.

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